#digitaleconsapevole – Digital awareness
New communication line of L*3 for 2021: #digitaleconsapevole – Digital awareness
From #digitaleènormale to #digitaleconsapevole:
the Lugano Living Lab communication line of 2020 was characterized by the theme #digitaleènormale (digital is normal), that is the awareness of technology relevance in everyday life.
#digitaleconsapevole continues this direction, deepening the concept of knowledge (for example, know how a given technological tool works, understanding digital marketing strategies, knowing how online data are processed, etc.).
Therefore, the assumptions are:
- knowledge in technology might allow to not perceive what we see/experience online as something “magical”
- knowledge might allow an active, critical and conscious fruition.
Lugano Living Lab is committed to promoting opportunities for discussion and learning activities in order to promote a conscious knowledge of digital.
From these assumptions was born the hashtag #digitaleconsapevole that will accompany as a signature the communications of L*3 on social media and on the website for the year 2021.
Follow the L*3 hashtag #digitaleconsapevole on social media and contribute to the dialogue on the topic:
#digitaleconsapevole on Instagram
#digitaleconsapevole on Twitter
#digitaleconsapevole on Facebook