Find out the #lessonslearned from events, meetings, discussions organized or co-organized by Lugano Living Lab held in 2020 and in 2021. Which #lesson would you like to learn more in the near future? Just contact us anonymously

All videos below:

En3preneur 2030 – Entrepreneurs today… ready for tomorrow!
Talks from the online event En3preneur 2030 – Entrepreneurs today… ready for tomorrow!, 16.03.2021: 

Some reflections by Marco dal Lago, SUPSI Entrepreneur Club, on the competences and tools needed to develop successful relationships in the world of entrepreneurship and in a business context: “Developing an #entrepreneurial #mindset is not only important for those who want to do business, but it is fundamental for anyone who wants to enter any business context […] To integrate into increasingly interdisciplinary and diverse teams [… ] the entrepreneur must develop skills related to #emotional intelligence: ❶ #selfawareness, understand one’s strengths and weaknesses, one’s “driver” values and how they impact the outside world, […] ❷ #selfregulation, control emotional impulses through a helicopter view and empathy […] ❸ #motivation try to be positive and achieve results with enthusiasm.”


Some reflections by Jacopo Perfetti, entrepreneur, author and university professor, on the importance of #innovation in order to adapt to an entrepreneurial scenario in continuous #change: “Nowadays any individual is faced with a crossroads: innovate or exit the market. […] The entrepreneur stops being an entrepreneur when he starts to see change not as an exciting driver, but something to be afraid of. […] A fundamental #softskill is to possess a high #adaptability quotient, that is, the ability to react to a given event and turn it into an opportunity to reinvent oneself. […] I like to think of moments of #crisis as #crises: […] it is the problems that give birth to ideas and it is their resolution that leads to happiness.”


Some reflections by Francesca Casadei, Head of strategy, Havas Media Group, on the key role played by the #human component to achieve an effective #mediaexperience: “The success of some of the biggest technology companies is largely due to their ability to fulfill a human need or desire. […] Amazon provides us with products, Google answers our questions, and Facebook connects us with other people. […] To ensure the success of a digital communication campaign it is necessary to never forget the point of view of the people who will use our content […] and the ‘human’ behaviors that underlie the digital experience. […] #digitalishuman.”


Alessandro Rimassa, expert in future of work, education and digital transformation, entrepreneur, board member, co-founder Talent Garden Innovation School, presented some insights to build business from #scratch: “The functioning of a company is the result of different factors: […] ❶ the people, who must always be at the center of the project […] ❷ the corporate culture, which acts as an operating system to guide the company […] ❸ the target market […] ❹ the timing, which consists in choosing the right time to enter the market […] ❺ the ability to listen to all stakeholders […] ❻ and a fair amount of luck “


The attitude to #risk and the proactive mentality are fundamental qualities for every #entrepreneur according to Andrea La Mesa, Tech entrepreneur: “The #opportunities in entrepreneurship are at the base of #success. […] Mistakes are a fundamental phase of growth that allows you to learn quickly, […] it is a learning process that must be approached with awareness and relative lightness. […] The entrepreneur throws himself into challenges and must make mistakes in order to evolve quickly.”


Pim de Morree, Co-founder Corporate Rebels, analyzes the #organizational #agility of companies as a preponderant variable in fostering #development and #innovation.“Five years ago we started our journey around the world to discover pioneers – academics, CEOs and entrepreneurs – who are able to conceive and make their workplace engaging and motivating. […]. The most prevalent trends that distinguish their organizations from more traditional ones are the following: ❶ the shift in focus from profits to values and the meaning of action ❷ the transformation of the hierarchical pyramid into a network of reduced and interconnected teams ❸ directive leadership evolves into supportive leadership ❹ the method of planning and prediction is replaced by experimentation and adaptation ❺ rules and management control are replaced by relationships based on freedom and trust ❻ centralized authority is transformed into distributed authority and ❼ information is accessible and shared throughout the organization .”


TAC: Technology, Environment and Skills, 11.11.2020, Swisscom Business Day, Lugano: 

Serena Cangiano – Head of FabLab SUPSI and researcher
(Only Italian version, subtitles will come soon)


Andrea Scarinci – Swisscom IoT Consultant Engineer
(Only Italian version, subtitles will come soon)


Massimo Banzi – Co Founder Arduino
(Only Italian version, subtitles will come soon)


Marco Borradori – Mayor of the City of Lugano and Robert Bregy – Municipal Secretary of the City of Lugano
(Only Italian version, subtitles will come soon)


Fabio Valsangiacomo – Head of Istituto Scolastico Città di Lugano
(Only Italian version, subtitles will come soon)


Cultura e Salute. Connected to shorten distances, 03.10.2020, Swiss Digital Days 2020, Switzerland: 

Philippe Kern – Founder and Managing Director of KEA European Affairs
Manifesto for a Modern Cultural Policy – For culture to work as a strategic agent of transformation.


Anne Torreggiani – Chief Executive of The Audience Agency and Co-Director of the Centre for Cultural Value
The future of culturale engagement.


Philippe Bischof – Director of the Swiss Arts Council Pro Helvetia
Digital transformation in the cultural sector: lessons learned between need, curiosity and resistance.


Speakers’ Corner 2020, 01-03.11.2020, Swiss Digital Days 2020, Switzerland: 

Laura Cadenazzi, Hannah Gießler, Linda Leppänen, Olga Sironi, Giulia Tettamanti, Ramunė Tincani
E-learning course on omnichannel for internal training
Master in Digital Fashion Communication Università della Svizzera italiana – USI, in collaboration with Université Paris 1 Panthéon-Sorbonne
“How has your learning experience changed as a result of COVID? Most of us virtually attended lessons, training courses or events in 2020. We have to deal with these new digital learning methods…”.


Alessandro Mascheroni
The use of Artificial Intelligence and innovative Radars to improve elderly safety.
Master: Information and Communication Technologies Scuola Universitaria Professionale della Svizzera italiana – SUPSI
Partner University: The University of New South Wales (UNSW), Sydney, Australia Industrial Partner: Vitalcare Pty Limited , Sydney, Australia
“Have you ever had a relative in your family, such as a grandfather or a grandmother, who reached a point in their life where they could not live independently anymore? Are you interested in knowing how Artificial Intelligence could help old people live a better and safer life? If the answer is YES, then you might be interested in watching this video…”


Andrea Marino
Sviluppo di un End Effector riconfigurabile per la presa di tessuti
Master in Mechanical Engineering. Thesis carried out as part of the Bachelor’s degree in Mechanical Engineering of Scuola Universitaria Professionale della Svizzera italiana – SUPSI
“I designed a mechanical gripper studied for moving fabrics and can be considered the equivalent of your hand for a robot. This mechanical gripper allows you to grab, lift and move objects from one place to another, a bit like you would do. The problem of working with fabrics is that they are not rigid compared to other objects, so every time you pick them up and move them they will take on different shapes…”.


Bear Matthews
Astra Labs – Developing technology for those in need
Franklin University Switzerland – FUS
Imagine this: there’s an international non-profit whose sole mission is to develop technology for communities in need. It’s run completely by youth all around the world and today our applications currently serve over half a million users. Well, that non-profit is Astra Labs…


Jacopo Crespi, Marta Gadoni, Francesca Melcarne and Simona Scopazzini
PINNY – an App for booking amateur chefs at home
Master in Media Management Università della Svizzera italiana – USI
You know, Simo, I was thinking that tonight I want to organize a dinner with friends but I don’t want to cook. Mmh, your guy doesn’t cook? Yes, he’s very good at it too but tonight we wanted to relax. Well, order a pizza, no? No, no always the same things, we wanted to do something different, special, maybe unique. Uh, ok I heard about this app that allows you to bring a chef in your home is called something like… Pinny!…


Mattia Dellamora
NEMESI – Comunicazione offuscata all’occhio digitale
Bachelor of Arts in Comunicazione visiva Scuola Universitaria Professionale della Svizzera italiana – SUPSI
Nemesi is a typographic font (made by Mattia Dellamora) that cannot be read by the computer, concretely I made the single letters that go to compose an alphabet. Computers are generally able to take the image of a document and extract only the texts from it. Nemesis prevents this process!


Chiara Crivelli
[E·motion] – La tipografia nel testo cinematografico
Bachelor in Comunicazione visiva, Scuola Universitaria Professionale della Svizzera italiana – SUPSI
While watching a movie sounds and scenes lead us to feel different emotions. But what happens if the audio element disappears? [E-motion] is a printing type designed for subtitling films. The aim is to help each individual to understand a film, paying particular attention to an aspect of emotional translation of the scene.


Sacha Jermini
Blockchain e Smart Contract. Un futuro senza costi di transazione?
Università della Svizzera italiana – USI
Have you ever made an online purchase and not received what you ordered? If the answer is yes, you probably know how difficult it can be to get a refund. The agreement that binds you to the seller is an economic relationship and like all economic relationships is regulated down to the smallest detail by a contract, and this is precisely what creates ambiguity in case of unforeseen circumstances. The solution to this situation is the smart contract, an intelligent contract based on blockchain…


Indra Mazzola
Gli Emoji e il loro utilizzo tra le generazioni della Svizzera italiana
Bachelor in Comunicazione, Università della Svizzera italiana – USI
Each generation has grown up with different cultural references, is the use of emoji also different between generations?


Thomas Tiotto
Explainable AI with Probabilistic Graphical Models
Master in Artificial Intelligence, Università della Svizzera italiana – USI
In recent years artificial intelligence and more specifically machine-learning have seen incredible success in all fields in which they have been applied. Companies are delegating more and more decisions to these automated systems and it is therefore becoming increasingly important to understand why and how these decisions are made. For example: if a self-driving car causes an accident, whose fault is it?


Shkurta Gashi
Using mobile and wearable technologies to extend our understanding of human behavior
PhD Candidate, Faculty of Informatics Università della Svizzera italiana – USI
Did you know that in nature synchronization occurs continuously? For example, groups of birds and fish coordinate their movements so that they can all move together. Did you know that humans do this too? In fact, when two or more people interact with each other they tend to synchronise with each other…


Elena Di Lascio
Towards the use of digital devices to support people in their daily activities
PhD candidate, Faculty of Informatics, Università della Svizzera italiana – USI
Imagine for a moment that you are a teacher, you are in this class full of students and some of them follow the lesson online, and you don’t see the students remotely very well. Then you start talking and explaining and then you look at your students: are they listening to you? Are they happy with your lesson?


Laura Marciano
Predicting problematic smartphone use over time in adolescence. A latent class regression analysis of online and offline activities. Project website: Mediaticino.usi.ch
PhD candidate, Faculty of Communication, Culture and Society, Università della Svizzera italiana – USI
One moment… I’m coming…” How many times have you seen teenagers use their smartphone in this way? We see them happy and amused, but do they do their homework? But do they play sports? But do they sleep at night? My research has focused on this very reality, we have followed 1,400 students from the canton of Ticino for six years…”


Fabio Daniele
Applicazione della Process Failure Modes and Effects Analysis in un’azienda che produce dispositivi medici Master of Science in Engineering.
Ricerca svolta nell’ambito del Bachelor in Ingegneria Gestionale Scuola Universitaria Professionale della Svizzera italiana – SUPSI
Do you know when you are at the dentist, lying on the couch, and you see next to you the tray with all the tools that the dentist uses? We assume that these tools are perfect in their functions and that they do not harm us. But in reality this concept is not so simple from a business point of view. Those tools are produced by many companies, in large quantities. Each of these tools must be controlled and must be perfect. This role is played by one or more people depending on the size of the company, it has to be done every day with the same punctuality and precision…


Puspita Ayu Permatasari
iWareBatik – Digital Technologies and Artificial Intelligence for Batik Intangible Cultural Heritage
PhD candidate, Faculty of Communication, Culture and Society, Università della Svizzera italiana – USI
Do you know what is this? This is a silk scarf. It is not just a scarf, it is a particular scarf from Asia, from Indonesia, from Central Java region. It was produced manually by hand, by ten people, for three months in a Batik workshop in Central Java. This scarf is a piece of art, what we call Batik. It is a mixture of creativity embedding the tradition of that specific village on Java iIsland…


David Petkov
Digital Dentistry Design
Bachelor in Ingegneria informatica, Scuola Universitaria Professionale della Svizzera italiana – SUPSI
How important is a beautiful smile? We all needed or know someone who needed a denture. Obviously this involves many visits, not always pleasant, to our dentist. In a first phase it may be necessary to create a cast of our teeth, then many check-ups are necessary to verify that the prosthesis fits our mouth…”


Martina Ronchetti
Digital Fashion Competences: Market Practices and Needs during Covid19
Master in Digital Fashion Communication Università della Svizzera italiana – USI, in collaboration with Université Paris 1 Panthéon-Sorbonne
Fashion is not something that exists only in clothes. Fashion surrounds us and evolves with us, all around us. Today a pandemic is spreading suffering, disrupting our lives and damaging the economy. In this difficult situation, however, a key element has allowed us to virtually embrace each other again: technology. It was technology that helped the fashion industry to cope with the damaging impact of this crisis and to ensure that goods and services that were consumed in person were digitally guaranteed..


Arianna Rizzi
Il potere dell’archivio audiovisivo
Ricerca di tesi svolta nell’ambito del Bachelor in Scienze della Comunicazione Università della Svizzera italiana – USI
Can archives find space in the digital world? The answer is yes, and this is demonstrated by an event in recent Swiss history: the rejection of the no Billag initiative. But what do archives, digital and broadcasting canons have to do with it?


Elisa Barbieri
eLearning in the fashion industry
Master of Science in Economics Major in Management Università della Svizzera italiana – USI


Speakers’ Corner Keynote speakers! 05.10.2020, Palazzo dei congressi, Lugano: 

Giovanni Pellegri – biologist, researcher and director of the Ideatorio- USI 🔭 – explains how fundamental it is to communicate scientific notions in the correct way 🧬 👩🏻🔬
We have never had so much scientific knowledge from a society as we do today; we have television programmes 📺 and radio 📻, libraries 📚, wikipedia, internet 👩💻,…never before has there been so much scientific information and yet there is still a gap between science and culture: the scientist 👩🏻🔬 and science must therefore be active members of our society so that a relationship of trust and dialogue can be established 🗣”.


Rina Corti – Head of the SUPSI Institutional Communication Service – Cristina Elia – Head of the USI Institutional Communication Service – and Davide Gai – Director of Marketing and Strategy FUS – explained the importance of collaboration between universities in the territory, between professors, researchers and students. The good international ranking scores🏅 give added value and are the result of these collaborative relationships. Finally, Davide Gai recalled that talent is often not everything, but that it is important to show emotions while explaining our scientific work.


Andrea Arcidiacono e Giada Marsadri – both journalists 📰 and presenters – gave some tips on how to speak fluently in front of the audience and the cameras 🎦.
The first point – and perhaps the most important ❗️ – is to be well prepared on the subject in order to make your passion visible and convey it to the public 👥 and also to be able to react to any unforeseen events“.
To manage the panic Andrea tells us that he makes a run 🏃🏻‍♂️al morning to oxygenate the brain 🧠, the secret of Giada lies instead in the lights in the eyes of the stage. Thanks to this she can’t see the faces of the audience 👥, she feels people but doesn’t see them and this gives her confidence. 


Lorenzo Cantoni – pro-rector for education and university life at USI and full professor – explained to the students the differences between presenting online👩💻 and in presence 👩🏼
Depending on the different scenarios, the presentation has to be changed more or less. Communication does not only mean talking 🗣, if the expression is understood we can call it an act of communication. You always have to ask yourself what your expression is like; how easily you will find someone who can look at and understand it ascoltare👂🏻”.


Pablo Creti – responsible for the digital offer of the Department of Culture and Society, RSI 📺 – gave advice on editing by telling the evolution and success story of spam, an information broadcast ℹ️ that has adapted to the new youth audience and the new socials 📲.
The first reflection when #spam was born was the duration: we reasoned on the threshold of attention 👀 of the videos on socials. The attention threshold – before you skippy a video 📹 – goes between 10 and 12 seconds, key seconds . We understand whether a video is effective or not when viewed from 12 seconds or more. (…) We thought editing was crucial: every 5-10 seconds we change the frame, effects, change music 🎶, insert clips from a movie 🎬, etc. in order to keep the viewer’s attention. Remember that the most extreme, strongest thing you have goes at the beginning of the video because 70-80% of people will not get to fine🔚.


Andrea La Mesa, entrepreneur and tech executive. Some key factors of a #pitch of success for a #startup:
Goal 🎯: be able to describe in one sentence what the company is about, why you exist as a company.
Problem: in the business industry too many people start from the solution, you have to start from the problem: what is the problem that your business solves?
Solution: it is the heart of the creative process. What makes your solution something that didn’t exist yesterday?
Why? Understand why “now” is the right time.


Panel: Interacting with technology: what has changed and what will change?, 01-03.10.2020, Swiss Digital Days 2020, Switzerland: 

Silvia Santini – Professor at the Faculty of Informatics at USI- Università della Svizzera italiana
Mobile and wearable technologies to extend the human senses
(Only Italian version, subtitles will come soon)


Emanuele Carpanzano – Director of Innovative Technologies Department SUPSI- Scuola professionale della Svizzera italiana
Interacting with technology: what has changed and what will change?
(Only Italian version, subtitles will come soon)


Luca Mascaro – Founder & Head of Design Sketchin
The future of interaction
(Only Italian version, subtitles will come soon)


Daniele Parenti – Director of the Centre for Educational and Digital Resources (CERRD), School Division. Department of Education, Culture and Sport, Canton Ticino
Technology at school, what has changed?
(Only Italian version, subtitles will come soon)


Emanuele Carpanzano, Luca Mascaro, Daniele Parenti e Silvia Santini
Panel discussion
(Only Italian version, subtitles will come soon)


Alla scoperta degli eSports, 05.10.2020, Palazzo dei Congressi, Lugano

As part of Waiting for the Swiss Digital Days, an event held last October 5 in Lugano, Sportech was present with a workshop entitled Discovering eSports.
(Only Italian version, subtitles will come soon)

Covid, economy and future prospects! 21.08.2020, Parco Ciani, Lugano: 

Some reflections by Rico Maggi, Director of the Institute of Economic Research (IRE, USI Università della Svizzera italiana) on the health of the Canton Ticino’s economy: “In general I can say that the Ticino economy is healthy and well because many companies and companies are innovating and trying to find new solutions […] we see this more in the tourism and events sector”. “The aspects that concern me the most, however, concern the labour market […] in the coming months young people and part-time workers will find it hard to find a job and this is due to the crisis generated by the pandemic” “In 2021 I believe that there is a gradual recovery of our economy […] the great challenge for politics and companies will be to understand how we can return to a situation of economic stability“.


Glauco Martinetti, President of the Canton Ticino Chamber of Commerce and Industry, highlighted the impact that digitisation is having on business models: “Today we are experiencing what we will call the fourth industrial revolution, which will mark the economic history of the next 50-60 years [… ] Covid-19 has accelerated a series of dynamics that would otherwise have taken years to implement: smartworking is an example of this” “Before the pandemic we were carrying on a non-sustainable economy made up of habits harmful to our planet built by the society in which we live […] for the next few months I hope for a sudden recovery of our economy but with a new, more sustainable model […] the great challenge will be not to return as before, but better than before“.


Lorenza Sommaruga – President of Federcommercio showed us the difficulties and challenges that merchants have faced, and will face in the coming months, due to the Covid-19 pandemic: “During the lockdown merchants had to reinvent themselves and adapt to some changes that, although not yet in place, were already present [… Another revolution that small-medium sized shops will have to face will be to always open, as soon as they are given the opportunity to do so […] in this sense there is a new law that has allowed many cities in Ticino to be considered tourist areas and traders must be ready and open at any time […] habits must be changed and evolve, trying to give the consumer what he needs“.


Some forecasts by Marc C. Bros de Puechredon – Chairman of the Executive Board and responsible for marketing, acquisitions and communication at BAK Economics AG on the future of the pharmaceutical and events sector: “In Ticino and the Valais, the pharmaceutical sector is one of the fastest growing and best performing sectors in terms of income and productivity […] this is important because even though it is still a small sector, it is crucial for an economy like the Valais economy” “The situation in the events sector is different and more problematic […]. …] after some studies that I have carried out in the Valais, it has emerged that several million francs have been lost as a result of the Covid-19 pandemic […] but event organisers are trying to adopt innovative solutions, such as the digitalisation of the Locarno film festival […] these adaptations will be fundamental also in the near future in which we will have to adapt and live with the virus“.


Fabio Bossi – Delegate for Regional Economic Relations of the Swiss National Bank – explains the strategies adopted during the pandemic to support companies: “The National Bank’s task is to create ideal framework conditions for companies to operate at their best and overcome the difficulties to get out of this period of crisis [. …] as a first step, we acted more massively in the foreign exchange market to prevent further unfavourable conditions from arising, such as the appreciation of the franc […] at the same time the National Bank guaranteed liquidity to both banks and companies with a lower interest rate than the market rate“.


A reflection by Simona Zanette – CEO of Hearst Digital, on the changes imposed by Covid at work level and on what she has personally learned: ” […] we will never go back, but above all we must not go back. What we must have learnt is that we can do our work in a more sustainable way for the planet itself; I think it was a moment that forced us to change, we understood that we can make an act of trust and work even at a distance […], we learned to be a little more ingenious, to get out of our comfort zone. […] the skill is – not to go back to the way we were before – but to take the best of what we have learned in these months and continue to carry it forward“.


Bruno Giussani – European director of TED – helps us to understand the difference between smart working and remote working: “One thing I find fascinating is that we all talk about smart working, but in fact in the months of the pandemic we didn’t do smart working, we did remote working from home which is a totally different thing. Because we weren’t prepared for smart working, we were prepared to take home a computer or use our son’s computer […] to try to do what we had to do, to keep up the pace, with a series of enormous consequences that have nothing to do with smart working, which would require a reflection on the type of tools we use, on who pays for them, on the type of software, on network security, on information exchange, on how to manage personnel […], we need to rethink all these things […] and develop a very clear strategy“.


The thought of Tyler Brûlé – journalist and publisher of Monocle: it goes against the current opinion of the other participants. According to Tyler Brûlé, it is necessary to return to the office. Brûlé wonders if it is only possible to do work from home; in fact, part of the work is also to get together. “[…] we soon realised that it was necessary for a small team to go to the office: in England it was more difficult, but in Zurich people were able to go to the office and this allowed a certain continuity […]“.


Covid did not surprise Meg Pagani – CEO and founder of impacton.org, a company that deals with social and environmental transformation projects – and her international team: “we are a decentralised team, we work with digital […] so the pandemic has found us absolutely well prepared from the point of view of how we can work and use digital tools […]”. The work of impacton.org reflects the vision of its founder: according to Meg Pagani the pandemic made us reconsider the value of things “[…] we live in an economy, in a society that knows how to put a price on a dead whale on a fishing boat but not on a living whale in its ecosystem. It is a concept that extends to all sectors. […] the solidarity aspect is a spark that must be developed.



Society and Covid: new challenges for cities , 29.07.2020, Parco Ciani, Lugano: 

Some reflections by Carlo Ratti, Director of MIT Senseable City Lab and founder of CRA-Carlo Ratti Associati, on the challenges that cities will have to face: “For cities it will be fundamental to understand what aspects will remain and what will disappear once the virus is eradicated […] how the new flexibility on working hours that we have experimented with #smartworking could make the city work better. If the problem with Covid was flattening the curve, lowering the contagion curve, we can talk about flattening the curve of the city, and then lowering the peaks of the city so as to avoid the problems of traffic jams in general, that is when everyone has to use the same infrastructure at the same time […] For cities it will be fundamental the ability to adapt, to assume the role of living lab involving more and more citizens and their ideas […] from this will arise a new concept of temporary public space, able to adapt to different needs…“.


Katharina Lobinger – Professor at Faculty of Communication, Culture and Society USI Università della Svizzera italiana, highlighted the impact of digital during the pandemic: “In every relationship a communicative repertoire is created formed by all forms of communication both digital and physical […] during the lockdown there was no change in communicative tools, but in intensity of use. This shows how interpersonal communication is a very important factor in a relationship. […] Today digital is a fundamental aspect of our everyday life, but in Switzerland only 53% of the population over 60 has the skills or possibilities to use the internet […] as a society we have an obligation to try to involve as many people as possible in communication, especially in a pandemic period when this segment of the population was most at risk…“.


Some reflections by Roberta Cattaneo – Regional Director SBB CFF SBB South Region on the challenges faced by public transport during the lockdown period and the new challenges for the railways: “during the #lockdown our concern was not to be able to guarantee the operation of trains to citizens who needed to use our service for business reasons [… ] this problem also concerned cargo trains carrying basic necessities during the first months of the pandemic […] Now the biggest challenge for the railways is to ensure that they offer the citizens complete train safety and regain their trust […] the obligation to wear a mask on public transport, the increased use of #smartworking, a different management of their time help us in this sense…“.


A reflection by Federico Parolotto – Architect, Senior Partner and co-founder of MIC Mobility In Chain on the changes in mobility in the future: “In Europe mobility models are emerging that are somehow foreshadowing substantial changes in terms of sustainability […] In the coming years we will move more and more on foot and by bicycle and this because our social and cultural values are changing […] the great challenge will be to facilitate and facilitate this transition…


What is Contact Tracing and why it affects everyone , 30.06.2020, Parco Ciani, Lugano:

A reflection on the Swiss Covid App by Dr. Christian Garzoni, health director of the Moncucco clinic: “Particularly today, when we are going through the containment phase of #Covid-19, it is a moral duty of citizens to do everything possible so that society can stem the return of the virus…“.


A reflection by Philip di Salvo, researcher and journalist, on the protection of privacy and rights in the use of tracking apps: “When it comes to the protection of privacy and rights […] this approach (of the institutions) was not taken for granted, especially considering the first narratives where total tracking was thought of […] It was said that privacy was an obstacle to saving lives, a type of narrative that those who study surveillance like me know can serve to normalize mass surveillance. This did not happen because responsible decisions were made that respect the right to privacy, I think thanks to online discussions…“.


Massimo Banzi , co-founder of Arduino explains the role of bluetooth technology in the collection of personal information: “Most of the bluetooth devices we use in our daily lives continuously collect data and information, so we must be careful when using them. […] With the technologies we have available today it is very easy to install algorithms in any object that can collect data and track our location…“.


A reflection by Patrizia Pesenti, status advisor, on data security in tracking apps: “Unlike the vast majority of applications that accumulate a vast amount of data and then resell it, #SwissCovidApp stores personal information on the user’s device without disclosing it to third parties“.


Intervention by Markus Krinke, professor of modern philosophy and social ethics, on how sociality and society are increasingly linked to digital technologies: “Many people have noticed in this period that #digital exists when we are already living in a digitalized world […] this solidarity also […]. to stay at home also to protect others) has been produced, for the first time in the history of our society, also thanks to the digital media that have transmitted information […] our rights, our freedoms are becoming more and more related to others and societies must adapt and be part of this change“.


An analysis of the legal point of view on the data protection aspects of the Swisscovid app by lawyer Gianni Cattaneo: “The data protection policy has been checked and set up in such a way as to comply with the provisions of Article 60 of the Federal Act on the fight against communicable human diseases (Epidemics Act) […] The Swisscovid app has been tested by a national cyber security centre and the federal data protection officer and both have expressed a very positive opinion in terms of privacy and respect for personal data“.



Intervention by Sang-II Kim, Head of the new Digital Transformation Division of the Federal Office of Public Health, on the technology used by Swisscovid app: “The technology used by #SwisscovidApp is very simple […] data is exchanged and recorded on devices via Bluetooth […] thanks to this app we have the possibility to report infected people and thus break the chain of infection. […] Regarding the use of several tracking apps at the same time: Apple and Google have imposed technological limitations so that only one application can be running on a device that relies on an API protocol and therefore each country must have its own app. However…


A reflection on the critical aspects of tracing apps by Clelia Di Serio Professor of Epidemiology and Statistics: “One critical aspect concerns the use of tracing apps by older people, i.e. the population group most at risk. […] this segment is in fact the one with the widest #digital divide, but at the same time it is the one that most needs to be protected and use all the necessary tools to do so […] Another aspect to consider concerns the identification of possible outbreaks. […] Apps such as #SwisscovidApp and #Immuni do not use geolocation, in order to protect the privacy of the citizen, and are therefore not able to identify the position of a possible positive and prevent the emergence of potential outbreaks“.


Intervention by Paolo Attivissimo, journalist and divulger, on how the mobile phone has been adapted as a tool for tracing contagions: “Let’s keep in mind that we are using a tool that is a mobile phone for a function for which it was not conceived, so we are adapting a technology that was born for other purposes. Inevitably there will be an error rate […] the application should be understood as a support tool and not as a substitute for traditional #contacttracing […]. ] there are many situations in which this tool may not work, for example if you wear a mask, proximity when there is a window or a Plexiglas, but it is not a big problem because the criteria of this application are just to make a first step, suggestion to the user and I think this is very important to understand […] it is better to have a false alarm than to risk…


Matteo Colombo, president of the Italian Association of Data Protection Officers, has reflected on the critical aspects of regional or large company tracing apps: “… we must think about the usefulness of the contact tracing app also with other devices such as the tampon, the mask, the Bluetooth […] Another interesting topic will be that of interoperability, does my app speak with the Swiss and German apps? The project is currently underway […] There are also many regional apps or mini-apps from companies that are based on centralised systems […] so we don’t have to clear all the apps through customs…


Lugano goes digital, 12.03.2020, Lugano: 

Roberta Cocco – Councillor for Digital Transformation and Civic Services, Municipality of Milan, Davide Baldi – CEO Luxochain, Luca Gambardella – IDSIA Director (USI/SUPSI), Nicolas Girotto – CEO Bally, Jochen Bella Ada – IBM iX Leader IBM, Enrico Roselli – CEO La Martina, Marc Sondermann – Director Fashion Magazine
Panel 1 – Fashion Tech: the role of digital innovation in development in the fashion industry
In the first panel, our guests spoke in comparison about #brands and research centres, initiatives that enrich the innovation dedicated to the world of tech and digital communication in fashion. An in-depth study dedicated to the theme of #blockchain applied to the fashion industry and the tech landscape support companies.
(Only Italian version, subtitles will come soon)


Thomas Salafia Bajoni – Chairman Bajoni & Partners, Boas Erez – Rector of Università della Svizzera italiana- USI, Maggie Rokkum-Testi – Executive Manager / Head of Strategic Investments di Copernicus Asset Management SA, Marc Sondermann – Director Fashion Magazine, Adam Stanford – Managing Partner of Deloitte Consulting Svizzera
Panel 2 – Innovation culture: Research and Development encouraged by framework conditions.
The second panel instead explored how research and development #ricercaesviluppo can be encouraged by framework conditions #condizioniquadro, addressing the opportunities of a Lugano that has emerged to be reactive and positive for companies. Favourable conditions with regard to taxation, training and research, a central position between the north and south of the Alps and a supportive approach to the development of new proposals. Reflections also on the theme #futurework and being ready and reacting to crises, such as the one we are experiencing now.
(Only Italian version, subtitles will come soon)


Lorenzo Cantoni – Director of the Institute of Digital Technologies for Communication at USI Università della Svizzera italiana, Emanuele Carpanzano – Director of the Department of Innovative Technologies – SUPSI, Nicolas Girotto – CEO Bally, Michele Raballo – Accenture,  Carlo Terreni – President Netcomm Suisse, Marco Borradori – Mayor of the City of Lugano
Panel 3 – Presentation of the Lifestyle Tech Hub di Lugano
In the final panel it was an honour and a real pleasure to host the presentation of the new Lugano #LifestyleTechHub. A huge opportunity for our region that we are happy to have supported with this streaming event.
(Only Italian version, subtitles will come soon)