• A day of in-depth analysis on the theme of entrepreneurship, with particular reference to the approach that a modern entrepreneur should have to face the challenges of the 21st century. Without the arrogance of having the recipe of how the entrepreneur will be in 2030, but at least with the awareness of how this role can be interpreted in the present. Hence the title of the event: Entrepreneurs today… ready for tomorrow!

  • The event has been divided into three parts.

    First part program

    2.15 p.m.- Institutional greetings
    Robert Bregy, Segretario Comunale City of Lugano e Sabrina Dallafior Console Generale, Consolato Generale di Svizzera a Milano

    2.30 p.m.- Developing the entrepreneurial spirit in an academic context.
    Marco Dal Lago, SUPSI Entrepreneur Club

    3.00 p.m.- To innovate and being innovative as professionals and as entrepreneurs within a changing market.
    Jacopo Perfetti, Entrepreneur, author and lecturer

    3.30 p.m.- The role of Media Experience: key approaches for the entrepreneurs of today and tomorrow.
    Francesca Casadei, Head of strategy, Havas Media Group

    4.00p.m.- How to build a business from scratch. My story in building the Talent Garden Innovation School, five secrets that become a method to launch a startup.
    Alessandro Rimassa, Expert of future of work, education and digital transformation, entrepreneur, board member, co-founder Talent Garden Innovation School

    4.30 p.m.- How to find your entrepreneurial path. My story in Silicon Valley between entrepreneurship and startup.
    Andrea La Mesa, Tech entrepreneur

    Each session will have a Q&A slot.

    Moderator: Davide Proverbio, Fondatore e partner, Prowork International Swiss; Membro di Comitato di ated ICT Ticino

    Second part program: 

    5 pm – “Corporate Rebels”  (English talk)
    Pim de Morree, Co-founder, Corporate Rebels

    5.40 pm – A discussion with rebels on new norms of work: how free and inclusive are we?
    Jeanne Mengis, Professor in Organizational Communication at the Università della Svizzera italiana (USI), Director of the Institute of Marketing and Communication Management (IMCA), and a Honorary Professor at Warwick Business School, UK
    MCC students (Master in Corporate Communication-USI)

    Moderator: Carlo Giardinetti, Dean of Executive Education and Global Outreach, Franklin University Switzerland;  Senior Advisor, Deloitte Human Capital Consulting

    Third part: The Failure Institute: F*ckup Nights meets Lugano

    8.00p.m.- The Failure Institute: F*ckup Nights meets Lugano
    Stefano Santinelli, CEO, Swisscom Directories
    Michael Bronstein, Computer scientist, entrepreneur, and investor (English talk)
    Davide Baldi & Enzo MusciaImprenditori. – Il mondo è fatto a scale: chi le scende e chi le sale – dal successo al fallimento o dal fallimento al successo – una scala, due prospettive.
    Naomi MacKenzie Anastasia Hoffmann, Co-founder of KITRO (English talk) Since starting KITRO everyday has been an exciting learning experience. Couch surfing, working a lot, not sleeping enough, accelerator programs, many fuckups and new discoveries. The opportunity to build something you can proudly stand behind and fully believe in has so far been an incomparable

    Moderator: Marta Cabanas, Enterprise account manager Fuckup Inc. and Giorgia BlottiMultimedia Editor, RSI Radiotelevisione svizzera

    It is possible to send live questions during the event to: 079 6900 303


    Davide Proverbio – Moderator

    Founder and partner of Prowork International Swiss, a company specialized in innovation of training processes and organizational consulting. Member of the Committee of ated ICT Ticino, responsible for the direction and coordination of Visionary Day Swiss, annual event of the Digital Autumn of the City of Lugano, which is dedicated to companies and new trends in innovation.
    Creator and opinionist for L’Opinionista, online space that, through the stories of the protagonists of innovation, wants to make people think and create awareness on the most current issues related to technology. Thanks to the collaboration of Corriere del Ticino Group, L’Opinionista is included in the MAG/Tech section with a monthly contribution.


    Carlo Giardinetti – Moderator

    Carlo Giardinetti is an expert practitioner of self-organization principles and a certified Leadership coach. After a career as a professional soccer player in Italy, Carlo moved into a fast-advancing career in the hospitality industry managing hotels and resorts in Italy, Tanzania, Kenya, Maldives, Egypt, and Ukraine. Now “living his third professional life,” he works in the education management space as Dean of Executive Education and Global Outreach at the Franklin University Switzerland. He is also an Instructor at Harvard Division of Continuing Education teaching the course “Collaborative Leadership: Building the Organization of the Future. Carlo, as of September 2020, also works as Senior Advisor for Deloitte Human Capital Consulting. Carlo collaborates with global networks such as the Economy of Francesco, UNPRME and #goodaftercovid19 to pursue his dream to become the best FOR the world.

    Marta Cabanas – Moderator

    Marta graduated in Public Management and Law and worked as an in-house legal advisor at a big corporation for several years. In 2015 she decided to change the direction of her career and studied a Masters in Hotel Management. She moved to the north of Spain, where she worked as an events & sales coordinator at the fabulous Hotel Marqués de Riscal. She accumulated experience in the tourism and events industry before starting at Fuckup Inc in February 2019. As the Enterprise Account Manager she takes care of all special editions, speaker & moderator training, content creation & curation and moderation of the events. She’s also in charge of Fuckup Nights Mallorca local chapter.


    Giorgia Blotti Moderator

    Multimedia editor at RSI – Radiotelevisione svizzera. Giorgia Blotti was born in Faido, Switzerland on July 27, 1994. After three years of bachelor in Communication Sciences at USI, she attends in Fribourg the bilingual master in Media Communication and Research. Since January 2019 she has been working as a multimedia editor for the infotainment program Spam at RSI.


    Davide Baldi 

    Davide Baldi is CEO of Luxochain SA, partner of Virgo Alliance together with PwC, Temera and Var Group SpA. Graduated in Psychology from the University of Padua, expert in Marketing Management and Business Networks construction, passionate about new technologies, he has invested in the blockchain sector since 2016, founding together with other entrepreneurs Luxochain, with the aim of fighting the counterfeit market through digital certificates of authenticity registered in blockchain and Real House, dedicated to the real estate sector. Entrepreneur and Venture Capital, he has several holdings, ranging from Management Consulting companies, with the brand ONE4; Marketing and Personal Branding, with I-Booster SA; investment companies, Main Capital SGR and Iconium-Blockchain Ventures; up to operations in Real Estate. Raised in Milan, married, two daughters, he lives in Lugano since 2014. He believes that values are the basis of personal and business success.

    Michael Bronstein

    Michael Bronstein received his Ph.D. degree from the Technion–Israel Institute of Technology in 2007. He has held visiting appointments at Stanford University, MIT, Harvard University, and Tel Aviv University, and has also been affiliated with three Institutes for Advanced Study at Technical University of Munich as Rudolf Diesel Fellow (2017–2019), at Harvard as Radcliffe fellow (2017–2018), and at Princeton (2020). He is a professor at USI Faculty of Informatics and Institute for Computational Science, professor at Imperial College London, where he holds the Chair in Machine Learning and Pattern Recognition, and Head of Graph Learning Research at Twitter. His main research expertise is in theoretical and computational methods for geometric data analysis, a field in which he has published extensively in the leading journals and conferences. He is credited as one of the pioneers of geometric deep learning, generalizing machine learning methods to graph-structured data. Michael is the recipient of multiple awards including five ERC grants, two Google Faculty Research Awards, Royal Society Wolfson Research Merit Award, and Dalle Molle Foundation Prize. He is a Fellow of the IEEE and the IAPR, ACM Distinguished Speaker, and World Economic Forum Young Scientist. In addition to his academic career, he is a serial entrepreneur and founder of multiple startup companies, including Novafora, Invision (acquired by Intel in 2012), Videocites, and Fabula AI (acquired by Twitter in 2019). He has previously served as Principal Engineer at Intel Perceptual Computing and was a key contributor to the RealSense 3D sensing technology.


    Francesca Casadei

    She has been working in the digital and media world for fifteen years and she is totally fascinated by it. After graduating in Marketing and Communication she obtains a master in Digital Commerce. She began her career first in the world of creative agencies (Ogilvy) and then in a digital platform development company (IPWORLD). Driven by the desire to challenge herself and keep up to date, she started working in media agencies (deepblue, Isobar and Wavemaker) where she found her dimension in the strategic area. In 2008 he won the Young Lions Media Competition at Cannes Lions. In 2009 she publishes “I trucchi di una Digital Strategy” in which she investigates the three major communication trends of that year (Brand, Internet and Digitalised Media) and she is among the first in Italy to talk about the difference between Paid Owned and Earned Media. In parallel to her work, since 2014, she has been holding some training courses in Digital and Strategy. In 2018, she joins Havas Media Group as Head of Strategy. She has a tattoo under the nape of her neck depicting the F5 button because for her, it is essential to keep herself constantly updated.


    Marco Dal Lago 

    Marco Dal Lago is a researcher at the Department of Innovative Technologies of SUPSI where he obtained a Bachelor and a Master in Business Engineering. In SUPSI Marco deals with entrepreneurship in various contexts (lectures, research projects, Entrepreneur Club). He is Associate Professor at Franklin University Switzerland where he coordinates the Digital Transformation Strategies course. In addition to his academic profile, Marco is CEO and co-founder of CLARA Swiss Tech Sagl, a start-up company based in Lugano that operates in the field of wearable technology. As a young entrepreneur, he participated in several international business accelerators winning multiple awards: best consumer product award (wearable technology show 2016, London), MassChallengeUK 2015 (top 218 highest-impact start-ups globally out of more than 2200 applicants), Ait Camp India 2015 (top 15 swiss start-ups), Prix du Jeune Entrepeneur 2016 (1st place, Berne-CH), Gran Prix Mobius Suisse 2016 (1st place), Intesa San Paolo Startup competition (2018). He is currently an MBA candidate at IE Business School in Madrid and part of the Global Shaper Community at the Hub in Lugano.


    Sabrina Dallafior

    Sabrina Dallafior was born in Basel, Switzerland, on August 13, 1970. She has been the Consul General of Switzerland in Milan since August 5, 2019. Ms. Dallafior obtained a Master Degree in Eastern European History and Russian Studies at the University of Basel, writing a thesis on the rise and evolution of organized crime in the Soviet Union. In 2000 she joined the Swiss diplomatic service and began her diplomatic career as Attaché to the Swiss Mission to the European Union in Brussels. She was later appointed First Secretary at the Swiss Mission to NATO. In 2004 she returned to the Federal Department of Foreign Affairs in Bern and worked on multilateral security policy issues at the International Security Policy Centre and later became Head of the OSCE Office, with a focus on the politico-military and humanitarian dimensions. From 2008 to 2012 he was Counsellor and Head of the Political Affairs, Security and Communication Section at the Swiss Mission to the European Union in Brussels. Here, among other things, she is the reference point for the European Union for all questions concerning Swiss participation in civilian, military and police crisis management operations. Back in Bern, she was appointed Minister Counsellor and Deputy Head of the Human Security Division in May 2012. In this function she is responsible for human rights policy, humanitarian policy and international migration policy as well as disarmament and arms control. In August 2016, she was appointed Ambassador and Permanent Representative of Switzerland to the Conference on Disarmament and Deputy Permanent Representative to the United Nations and other international organizations in Geneva. Ms. Dallafior speaks German, Italian, French, English, Spanish and Russian.


    Pim De Morree

    Co-founder Pim de Morree co-founded Corporate Rebels after saying goodbye to a frustrating corporate job. That was three years after finishing his studies in Industrial Engineering and Management Science and Innovation Management at the Eindhoven University of Technology. Besides travelling the world to research progressive organizations, he writes for the Corporate Rebels blog, advises companies, and gives keynote presentations to inspire organizations to radically change the way they work. Together with the rest of the Corporate Rebels team, he supports the growth of a global movement to make work more fun.



    Anastasia Hofmann

     Through various work experiences in Malta, Miami Beach, Lausanne and Zurich, Anastasia developed strong fascination for the hospitality industry. She holds a Bachelor of international hospitality management from Ecole hôtelière de Lausanne and is very interested in the development and implementation of sustainable practices within this dynamic industry. This led her to co-found a start-up called KITRO, which focuses on food waste management. Combining her personal interest for the environment with an industry she is passionate about has been a very fulfilling learning experience.

    Andrea La Mesa

    Andrea graduated in Economics at Sapienza University, and then worked at Accenture. After three years working in consulting, he set up his own business, founding an online marketing and social media agency, and then left for Silicon Valley. Here he competes for the Fulbright Best scholarship, which gives access to a course in Entrepreneurship at Santa Clara University, and to a period of internship in a Silicon Valley company and then (we are in 2011) he founds together with two Italian partners a startup of “soft recruiting”, which he sells after 18 months. After that he introduces himself to Aribnb where he works for free as an intern for 4 months. He decides to present an expansion plan for Italy and is entrusted with the task of taking care of the expansion of Airbnb in Europe; in this area he is responsible for the opening of the Berlin office, Italy and the Dublin headquarters. After the European experience, Andrea returns to America, where he opens New York and Toronto; he is also in charge of the launch of Trips.

    Naomi MacKenzie

    With experience working in the food and beverage industry both in kitchens and service Naomi witnessed every day the enormous amount of edible food that is being thrown away. This has led her to commit herself to reducing the avoidable food waste in this sector. The environmental impact that KITRO could have inspires her to push it to its full potential and leave a positive footprint. The idea behind KITRO originated during Naomi’s educational studies at the Ecole de hôtelière de Lausanne. Since then, she together with co-founder Anastasia Hofmann have been vigorously working to bring the hospitality industry a solution to tackle this growing issue of food waste. Their goal is to bring back the value of food, so that all food is appreciated and not wasted.Story: since starting KITRO everyday has been an exciting learning experience. Couch surfing, working a lot, not sleeping enough, accelerator programs, many fuckups and new discoveries. The opportunity to build something you can proudly stand behind and fully believe in has so far been an incomparable experience for her!

    Jeanne Mengis  

    Jeanne Mengis is a Professor in Organizational Communication at the Università della Svizzera italiana (USI), Director of the Institute of Marketing and Communication Management (IMCA), and a Honorary Professor at Warwick Business School, UK. Her ethnographic research focuses on the everyday practices of innovation, interdisciplinary collaboration and knowledge processes in particular in fields of creative industries, healthcare, and construction. She is interested in how the conversations we have, the spaces in which we work, and the material artefacts and technologies with which we engage, matter for how we collaborate, innovate, and make decisions. While she has published extensively and enjoys academic debate, she appreciates a close contact with business and organizations, be it through research-based consultancies, her work in the board of directors of a hotel, or through executive education. Prior to her current engagement, she was a post-doctoral visiting fellow at Warwick Business School and Boston University Questrom School of Management and a visiting fellow at the Harvard Kennedy School, Harvard University.


    Enzo Muscia

    Enzo Muscia began his professional career in 1990 as an electronic technician; later he covered different roles until he assumed the responsibility of the Commercial Division of A Novo spa.
    In 2012, the parent company decides to close the activity in Saronno and dismiss all the employees; at this point Muscia takes over the company that had dismissed him, committing everything he had, hiring his former colleagues.
    This is how A Novo Italia srl was born, which today counts 38 workers, being appointed Knight of the Italian Republic by decision of the President Sergio Mattarella.
    Enzo Muscia’s story was the subject of a RaiUno fiction entitled “The World on Your Shoulders”, where the entrepreneur was impersonated by Beppe Fiorello.


    Jacopo Perfetti

    Jacopo Perfetti, Mba, 1981, is an entrepreneur, author of three books (McGrawHill, Sperling&Kupfer, Feltrinelli) published in Italy and abroad on entrepreneurship and business model innovation, and university professor at SDA Bocconi School Of Management in Milan where he teaches entrepreneurship and coordinates the entrepreneurship concentration of MBA Executives.



    Alessandro Rimassa

    Entrepreneur, expert in future of work and digital transformation, he founded Changers, the first Italian community dedicated to professional growth and transformation. He directed the Research Center and the School of Communication and Management of IED, the European Institute of Design, and co-founded Talent Garden Innovation School, a leading business school on digital and innovation, with six locations across Europe: Milan, Rome, Dublin, Copenhagen, Vienna and Madrid.
    He is a member of the boards of Save the Children Italia, ScuolaZoo and i40Saas.He has written seven books: the most recent is “Company Culture, the operating system that makes companies grow” (Egea), first “Generazione Mille Euro”, translated into seven languages and made into a film, “Generazione Mille Euro RMX”, the version launched for the 10th anniversary of the best seller, the novel “Berlino Sono Io” and three non-fiction books: “Jobbing”, “È facile cambiare l’Italia se sai come farlo”, “La Repubblica degli Innovatori”.
    He also edited “Tag Books”, the first Italian series on digital innovation, with 15 successful titles published by Egea, the publishing house of Bocconi University.


    Stefano Santinelli

    Stefano Santinelli is CEO of Swisscom Directories SA. He is a recognized expert in the management of holdings, the creation of new businesses and the transformation of companies in the context of digitalization.
    After working for UBS, ABB and SAP, Stefano Santinelli worked abroad for several years in senior positions at Microsoft (Switzerland, Russia, Italy).
    As an entrepreneur he founded skyva international and created numerous online jobs worldwide for the Schibsted Media Group.
    He founded Swisscom Health SA, employing up to 300 people. Stefano Santinelli has many years of experience on the boards of Datasport AG, Curabill AG, Medgate AG, Swisscom Broadcast AG, Swisscom Event und Media Solutions AG and Swisscom Directories AG.
    He speaks Italian, German, English, Russian and French. He holds a degree in Computer Science from ETH Zurich and an MBA from Rochester Business School. Stefano Santinelli was born in Ticino, but has lived in Zurich since university.













  • When: 16 March 2021 from 2.15 p.m. to 6.30 p.m.
    Where: you can watch the recorded event here


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