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On 12 March 2020 the #luganogoesdigital event was streamed, a discussion divided into 3 panels, with international guests on the themes of innovation and new technologies in fashion and a discussion on Swiss, Ticino and Lugano entrepreneurship. The debate was moderated by Andrea Arcidiacono and Giada Marsadri
#digitaleènormale Institutions/Academia/Business: an innovative mix characteristic of #Lugano
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Panel 1 – Fashion Tech:the role of digital innovation in development in the fashion industry
In the first panel, our guests spoke in comparison about #brands and research centres, initiatives that enrich the innovation dedicated to the world of tech and digital communication in fashion. An in-depth study dedicated to the theme of #blockchain applied to the fashion industry and the tech landscape support companies.
Guests:
- Opening and greeting by video link: Roberta Cocco, Councillor for Digital Transformation and Civic Services, Municipality of Milan
- Davide Baldi, CEO Luxochain
- Luca Gambardella, IDSIA Director (USI/SUPSI)
- Nicolas Girotto, CEO Bally
- Jochen Bella Ada, IBM iX Leader, IBM
- Enrico Roselli, CEO La Martina
- Marc Sondermann, Director Fashion Magazine (by video connection)
Panel 2 – Innovation culture: Ricerca e Sviluppo incentivate dalle condizioni quadro.
Research and Development encouraged by framework conditions.
The second panel instead explored how research and development #ricercaesviluppo can be encouraged by framework conditions #condizioniquadro, addressing the opportunities of a Lugano that has emerged to be reactive and positive for companies. Favourable conditions with regard to taxation, training and research, a central position between the north and south of the Alps and a supportive approach to the development of new proposals. Reflections also on the theme #futurework and being ready and reacting to crises, such as the one we are experiencing now.
Guests:
- Thomas Salafia Bajoni, Chairman Bajoni & Partners
- Boas Erez, Rector of USI Università della Svizzera italiana
- Michele Foletti, Municipal of the City of Lugano and Deputy to the Grand Council
- Paolo Marai, Chairman and CEO Timex Group – Luxury Division
- Maggie Rokkum-Testi, Executive Manager / Head of Strategic Investments di Copernicus Asset Management SA
- Marc Sondermann, Director Fashion Magazine (by video connection)
- Adam Stanford, Managing Partner di Deloitte Consulting Svizzera
Panel 3 – Presentation of the Lifestyle Tech Hub di Lugano
In the final panel it was an honour and a real pleasure to host the presentation of the new Lugano #LifestyleTechHub. A huge opportunity for our region that we are happy to have supported with this streaming event.
Guests:
- Lorenzo Cantoni, Director of the Institute of Digital Technologies for Communication at USI Università della Svizzera italiana
- Emanuele Carpanzano, Director of the Department of Innovative Technologies – SUPSI
- Nicolas Girotto, CEO Bally
- Michele Raballo, Accenture (by video connection)
- Carlo Terreni, President Netcomm Suisse
- Marco Borradori, Mayor of the City of Lugano
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Gallery
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Panel 1
Panel 2
Panel 3
Lugano goes digital
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We thank the speaker:
- Roberta Cocco, Councillor for Digital Transformation and Civic Services, Municipality of Milan
- Davide Baldi, CEO Luxochain
- Luca Gambardella, IDSIA Director (USI/SUPSI)
- Nicolas Girotto, CEO Bally
- Jochen Bella Ada, IBM iX Leader, IBM
- Enrico Roselli, CEO La Martina
- Marc Sondermann, Director Fashion Magazine
- Thomas Salafia Bajoni, Chairman Bajoni & Partners
- Boas Erez, Rector of USI Università della Svizzera italiana
- Michele Foletti, Municipal of the City of Lugano and Deputy to the Grand Council
- Paolo Marai, Chairman and CEO Timex Group – Luxury Division
- Maggie Rokkum-Testi, Executive Manager / Head of Strategic Investments of Copernicus Asset Management SA
- Adam Stanford, Managing Partner of Deloitte Consulting Switzerland
- Lorenzo Cantoni, Director of the Institute of Digital Technologies for Communication at USI Università della Svizzera italiana
- Emanuele Carpanzano, Director of the Department of Innovative Technologies – SUPSI
- Michele Raballo, Accenture (by video connection)
- Carlo Terreni, President Netcomm Suisse
- Marco Borradori, Mayor of the City of Lugano
We also thank the moderators Andrea Arcidiacono and Giada Marsadri and the Events and Congresses Division for their hospitality.