• On 12 March 2020 the #luganogoesdigital event was streamed, a discussion divided into 3 panels, with international guests on the themes of innovation and new technologies in fashion and a discussion on Swiss, Ticino and Lugano entrepreneurship. The debate was moderated by Andrea Arcidiacono and Giada Marsadri

    #digitaleènormale Institutions/Academia/Business: an innovative mix characteristic of #Lugano

  • Panel 1 – Fashion Tech:the role of digital innovation in development in the fashion industry

    In the first panel, our guests spoke in comparison about #brands and research centres, initiatives that enrich the innovation dedicated to the world of tech and digital communication in fashion. An in-depth study dedicated to the theme of #blockchain applied to the fashion industry and the tech landscape support companies.

    Guests:

    • Opening and greeting by video link: Roberta Cocco, Councillor for Digital Transformation and Civic Services, Municipality of Milan
    • Davide Baldi, CEO Luxochain
    • Luca Gambardella, IDSIA Director (USI/SUPSI)
    • Nicolas Girotto, CEO Bally
    • Jochen Bella Ada, IBM iX Leader, IBM
    • Enrico Roselli, CEO La Martina
    • Marc Sondermann, Director Fashion Magazine (by video connection)

     

    Panel 2 – Innovation culture: Ricerca e Sviluppo incentivate dalle condizioni quadro.

    Research and Development encouraged by framework conditions.

    The second panel instead explored how research and development #ricercaesviluppo can be encouraged by framework conditions #condizioniquadro, addressing the opportunities of a Lugano that has emerged to be reactive and positive for companies. Favourable conditions with regard to taxation, training and research, a central position between the north and south of the Alps and a supportive approach to the development of new proposals. Reflections also on the theme #futurework and being ready and reacting to crises, such as the one we are experiencing now.

    Guests:

    • Thomas Salafia Bajoni, Chairman Bajoni & Partners
    • Boas Erez, Rector of USI Università della Svizzera italiana 
    • Michele Foletti, Municipal of the City of Lugano and Deputy to the Grand Council
    • Paolo Marai, Chairman and CEO Timex Group – Luxury Division
    • Maggie Rokkum-Testi, Executive Manager / Head of Strategic Investments di Copernicus Asset Management SA
    • Marc Sondermann, Director Fashion Magazine (by video connection)
    • Adam Stanford, Managing Partner di Deloitte Consulting Svizzera

     

    Panel 3 – Presentation of the Lifestyle Tech Hub di Lugano

    In the final panel it was an honour and a real pleasure to host the presentation of the new Lugano #LifestyleTechHub. A huge opportunity for our region that we are happy to have supported with this streaming event.

    Guests:

    • Lorenzo Cantoni, Director of the Institute of Digital Technologies for Communication at USI Università della Svizzera italiana
    • Emanuele Carpanzano, Director of the Department of Innovative Technologies – SUPSI
    • Nicolas Girotto, CEO Bally
    • Michele Raballo, Accenture (by video connection)
    • Carlo Terreni, President Netcomm Suisse
    • Marco Borradori, Mayor of the City of Lugano
  • Gallery

  • Panel 1

    Panel 2

    Panel 3

    Lugano goes digital

  • We thank the speaker:

    •  Roberta Cocco, Councillor for Digital Transformation and Civic Services, Municipality of Milan
    • Davide Baldi, CEO Luxochain
    • Luca Gambardella, IDSIA Director (USI/SUPSI)
    • Nicolas Girotto, CEO Bally
    • Jochen Bella Ada, IBM iX Leader, IBM
    • Enrico Roselli, CEO La Martina
    • Marc Sondermann, Director Fashion Magazine
    • Thomas Salafia Bajoni, Chairman Bajoni & Partners
    • Boas Erez, Rector of USI Università della Svizzera italiana 
    • Michele Foletti, Municipal of the City of Lugano and Deputy to the Grand Council
    • Paolo Marai, Chairman and CEO Timex Group – Luxury Division
    • Maggie Rokkum-Testi, Executive Manager / Head of Strategic Investments of Copernicus Asset Management SA
    • Adam Stanford, Managing Partner of Deloitte Consulting Switzerland
    • Lorenzo Cantoni, Director of the Institute of Digital Technologies for Communication at USI Università della Svizzera italiana 
    • Emanuele Carpanzano, Director of the Department of Innovative Technologies – SUPSI
    • Michele Raballo, Accenture (by video connection)
    • Carlo Terreni, President Netcomm Suisse
    • Marco Borradori, Mayor of the City of Lugano

    We also thank the moderators Andrea Arcidiacono and Giada Marsadri and the Events and Congresses Division for their hospitality.