#lessonslearned Speakers’ corner keynotes

Speakers’ Corner Keynote speakers! 05.10.2020, Palazzo dei congressi, Lugano: 

Giovanni Pellegri – biologist, researcher and director of the Ideatorio- USI 🔭 – explains how fundamental it is to communicate scientific notions in the correct way 🧬 👩🏻🔬
We have never had so much scientific knowledge from a society as we do today; we have television programmes 📺 and radio 📻, libraries 📚, wikipedia, internet 👩💻,…never before has there been so much scientific information and yet there is still a gap between science and culture: the scientist 👩🏻🔬 and science must therefore be active members of our society so that a relationship of trust and dialogue can be established 🗣”.


Rina Corti – Head of the SUPSI Institutional Communication Service – Cristina Elia – Head of the USI Institutional Communication Service – and Davide Gai – Director of Marketing and Strategy FUS – explained the importance of collaboration between universities in the territory, between professors, researchers and students. The good international ranking scores🏅 give added value and are the result of these collaborative relationships. Finally, Davide Gai recalled that talent is often not everything, but that it is important to show emotions while explaining our scientific work.


Andrea Arcidiacono e Giada Marsadri – both journalists 📰 and presenters – gave some tips on how to speak fluently in front of the audience and the cameras 🎦.
The first point – and perhaps the most important ❗️ – is to be well prepared on the subject in order to make your passion visible and convey it to the public 👥 and also to be able to react to any unforeseen events“.
To manage the panic Andrea tells us that he makes a run 🏃🏻‍♂️al morning to oxygenate the brain 🧠, the secret of Giada lies instead in the lights in the eyes of the stage. Thanks to this she can’t see the faces of the audience 👥, she feels people but doesn’t see them and this gives her confidence. 


Lorenzo Cantoni – pro-rector for education and university life at USI and full professor – explained to the students the differences between presenting online👩💻 and in presence 👩🏼
Depending on the different scenarios, the presentation has to be changed more or less. Communication does not only mean talking 🗣, if the expression is understood we can call it an act of communication. You always have to ask yourself what your expression is like; how easily you will find someone who can look at and understand it ascoltare👂🏻”.


Pablo Creti – responsible for the digital offer of the Department of Culture and Society, RSI 📺 – gave advice on editing by telling the evolution and success story of spam, an information broadcast ℹ️ that has adapted to the new youth audience and the new socials 📲.
The first reflection when #spam was born was the duration: we reasoned on the threshold of attention 👀 of the videos on socials. The attention threshold – before you skippy a video 📹 – goes between 10 and 12 seconds, key seconds . We understand whether a video is effective or not when viewed from 12 seconds or more. (…) We thought editing was crucial: every 5-10 seconds we change the frame, effects, change music 🎶, insert clips from a movie 🎬, etc. in order to keep the viewer’s attention. Remember that the most extreme, strongest thing you have goes at the beginning of the video because 70-80% of people will not get to fine🔚.


Andrea La Mesa, entrepreneur and tech executive. Some key factors of a #pitch of success for a #startup:
Goal 🎯: be able to describe in one sentence what the company is about, why you exist as a company.
Problem: in the business industry too many people start from the solution, you have to start from the problem: what is the problem that your business solves?
Solution: it is the heart of the creative process. What makes your solution something that didn’t exist yesterday?
Why? Understand why “now” is the right time.


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