With this virtual training, as part of the Innovation Booster Fashion & Lifestyle Program and open to everyone interested, you will discover how to bridge the gap between innovative technology and real-world customer needs. Learn to define your audience as an archetype based on motivations and mental models rather than limited demographics. Gain an understanding of practical tools for fast, cost-effective, and iterative testing to validate your value proposition with confidence.

You can sign-up to the session using the below form. You will receive an email with the link to connect to the session on Microsoft Teams.

When: Thu. 20 Feb from 14:00 to 15:00
Where: Online from this link
Promoter: Dagorà Lifestyle Innovation Hub - Innovation Booster Fashion & Lifestyle

Trainers:
Elena Marchiori, Digital Innovation Lead, Lugano Living Lab - City of Lugano and Lecturer at USI
Janine Videva, Innovation Manager, Roche International 

Introduction by: 
Daniele Panato - Community Development & Innovation Booster Director