Business Lab
A digital training program dedicated to all economic activities in Lugano
- Gallery
- The Future of Commerce in the City
- Speaker
- Gallery first evening
- Promote Your Business Successfully
- Speaker
- Gallery second evening
A digital training program dedicated to all economic activities in Lugano. The program, structured into three sessions, aims to provide local entrepreneurs with practical tools and essential skills to understand the present and successfully navigate the challenges and opportunities of an increasingly digital society. From digital marketing to brand identity and effective sales strategies, each session focuses on a specific theme with the guidance of one or more experts, allowing you to acquire essential skills to successfully manage your business. To participate in the sessions, please register for free using the form on this page. Spaces are limited, so make sure to secure your spot in advance.
The Future of Commerce in the City
EVENING 1/3
Where and when
Tuesday, April 30th
19:00–21:00
Studio Foce, Lugano
Description
The evening offers an in-depth look at the future of commerce in the city, exploring future scenarios, emerging trends, and the impact of new technologies on consumer habits and behaviors. The results of a recent study analyzing consumption habits and purchasing behaviors in Lugano will be presented. With Vincenzo Riili, Marketing Manager at Google Italy, we will discuss and delve into the main trends and strategies for promoting and successfully managing a business in the digital age. Join us for an engaging and informative evening.
Speaker
Promote Your Business Successfully
EVENING 2/3
Where and when
Wednesday, June 5th
19:00–21:00
Studio Foce, Lugano
Description
This evening is dedicated to the art of successfully promoting your business, focusing on effective marketing and branding strategies. Alongside a branding and design expert, we will explore key topics to help your company build and strengthen its presence, creating a recognizable and winning brand image.
1. Social Media Tactics and Local Branding:
- How to Use Social Media Effectively to Boost Local Visibility.
- Creating a Presence In-Store and Online that Reflects Your Brand's Identity.
2. Practical Insights and Success Stories:
- Analysis of Case Studies of Businesses That Have Implemented Winning Marketing Strategies.
- Practical Examples and Tips for Adapting These Tactics to Your Own Business.
Città di Lugano
Piazza della Riforma 1
CH - 6900 Lugano Telefono
+41 58 866 70 09
info@luganolivinglab.ch
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